Ep015 – Lighting, Framing, and What Your Face Communicates | The VidConcierge Show with Dr. Walter Salubro

Lighting, Framing, and What Your Face Communicates | The VidConcierge Show with Dr. Walter Salubro

Episode Overview

Most health professionals spend all their prep time on content; what they’ll say, how they’ll explain it, and how long the video will run. But before you even open your mouth, your audience is already forming an impression of you.

That impression comes down to three visual factors: lighting, framing, and facial expression. In this episode of The VidConcierge Show, Dr. Walter Salubro explains how to master each of these so you look polished, trustworthy, and approachable on camera even if you’re filming from home.

What You’ll Learn in This Episode

• How to use natural light, ring lights, or softboxes to instantly boost your on-screen presence.
• Why proper framing makes you look more composed and authoritative.
• The facial expressions that communicate warmth, confidence, and credibility.
• Simple pro tips to look polished without needing expensive gear or a professional studio.

Lighting

Lighting shapes the viewer’s first impression of your video. Poor lighting makes you look less professional, while bright, even light instantly makes you appear open and credible.

• Natural Light: Face a window for soft, even light.
• Ring Lights: A $30–$80 option for clear, reliable brightness.
• Softbox or LED Panels: Professional-level lighting that eliminates harsh shadows.

👉 Pro Tip: Place your main light just above eye level and angle it slightly down for a natural, flattering look.

Framing

Framing determines how professional and composed you look.

• Headroom: Position your eyes one-third down from the top of the frame.
• Body Position: Include head and shoulders for gestures and presence.
• Background: Keep it tidy and intentional; bookshelves, plants, or diplomas add credibility.
• Camera Angle: Keep your camera at eye level for equal footing with your viewer.

👉 Pro Tip: Use a tripod.

What Your Face Communicates

Even with great lighting and framing, your face tells the story.

• Eye Contact: Look at the camera lens, not yourself if you are using the camera on the front of your phone.
• Facial Expression: Aim for a natural smile with expressions that match your tone.
• Energy & Warmth: Dial up your energy slightly; cameras flatten it.

👉 Pro Tips:

• Record yourself for 60 seconds and watch it back with no sound. Do you look warm and credible?
• Relax your forehead and jaw before recording to release tension.

Today’s Action Steps

Before your next video, run through this quick checklist:
✅ Is your face evenly lit and easy to see?
✅ Are your eyes positioned correctly in the frame with a clean background?
✅ Do your expressions communicate approachability and confidence?

These small resets instantly make you look more polished, credible, and trustworthy on camera.

Get a Free YouTube Channel Audit

If you’re a health professional wanting to grow your YouTube presence but aren’t sure what’s working or what to fix, we’ve got you.

👉 Get your FREE YouTube Channel Audit here: www.valtoriamedia.com/audit

We’ll review your channel and give you a personalized breakdown of what to improve so you can build trust and visibility without doing it all yourself.

Listen and Subscribe to The VidConcierge Show

New episodes every week. 10–15 minutes each. Packed with practical tips to help you show up as the best on-camera version of yourself.

→ Apple Podcasts: Listen here
→ Spotify: Listen here
→ YouTube: Watch here

Subscribe, Rate, and Review

• Subscribe on iTunes or Spotify.
• Leave a rating and review to help the show grow.
• Share this episode with a colleague who needs to look more polished and professional on video.